Educated Emerald Consumers Lead New Trend In Qld
A new trend is developing in Emerald. It may not seem all that exciting, until you see the mindset change that underpins it.
In a nutshell, people are realizing that “consumer” products like your clothes detergent, your dishwashing detergent, you bench cleaner and even your wheelie bin disinfectant do not need to be bought in tiny, expensive packages from multinational owned conglomerates who produce them overseas.
A great example is the pop
ularity of the 20 litre Vortex Premium (Lemon) Clothes detergent. This product was specially formulated by the Hooper brothers to be not only more powerful than the leading (Multinational) brands – but to also be more gentle on your clothes (and the environment). It is a proprietary mix of the best cleaning ingredients – while excluding the “nasty” components found in a large number of clothes detergents in the Australian market.
Did you know that you can make ANY detergent feel more “luxuriant” – which in real life means thicker – just by adding salt? This is commonly done with cheap (and weak) dishwashing detergents – and some clothes detergents. Some brands are made of the cheapest, nastiest ingredients – and then have added salt to make them thicker to seem better quality.
Apart from better control of quality of ingredients – the other benefit is that without the millions of dollars spent on marketing PLUS the massive cost of freighting products (often from overseas) – these “bulk” products cost less. This is further improved by the encouraged re-use of containers. Most detergent containers are capable of lasting over 50 years, and some over 100 years.
Say your household uses 2 litres of clothes detergent per week. Over the course of the year you will need about 100 litres of laundry detergent. We have been “trained” by multinationals to buy detergent in small lots (eg 2 litres) each week or fortnight. It becomes “habit” – and we become extremely brand loyal – through repetition.
It also means we buy 50 plastic bottles. We can recycle them in the right wheelie bin – but is it better to RE-USE them?
The new mindset says to buy your cleaners in an economic size, in a way that increases your convenience, improves the value (saves money), helps reduce waste in the environment – PLUS helps the Australian economy because you buy locally produced goods.
If your need is for say 100 litres of clothes detergent – you can purchase 4 twenty litre containers (with a tap) over the year. You can even return your container to be refilled – with further savings. Compare buying Dynamo 2 Litres x 50 – from Woolworths right now price is $16.49 or $8.25 per litre. With Vortex Premium Lemon (see pic) for $89.50 for 20 litres ($4.47 per litre).
Vortex Premium has a full “Happiness” guarantee – you will love it or you get a full refund.
Or you can purchase 5 litre containers at almost the same price.
Not only do you save money, the environment and the time of not having to buy more every week or fortnight – you get to support our local economy rather than continuing to fill the coffers of cynical multinationals based in Nigeria or the Seychelles.
